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For the third consecutive year, the former Indian cricket team captain has emerged as the strongest celebrity brand in the country, surpassing Bollywood stars like Shah Rukh Khan, Ranveer Singh, and Alia Bhatt. The prestigious global consulting firm Kroll released the rankings, recognizing Kohli for his unmatched influence and brand value. With an estimated brand valuation of 231.1 million USD (around ₹1,920 crore), Kohli continues to dominate both on the cricket field and in the advertising world. He is also India’s most-followed individual on social media, with over 273 million followers, which further fuels his brand power. His immense popularity has made him a top choice for multinational companies as a brand ambassador.
Bollywood Stars’ Strong Presence
Ranveer Singh secured the second spot with a brand value of 170.7 million USD. Shah Rukh Khan, riding high on the massive success of films like Pathaan and Jawan, claimed the third spot with 145.7 million USD, marking a 21% increase in his brand valuation. Alia Bhatt ranked fourth with a growing brand value of 116.4 million USD.
Akshay Kumar took sixth place at 108 million USD, while Deepika Padukone and M. S. Dhoni shared the seventh position with equal brand valuations of 102.9 million USD. Hrithik Roshan stood ninth with 92.2 million USD, and the legendary Amitabh Bachchan rounded off the top ten at 83.7 million USD. Salman Khan ranked 16th with 57 million USD.
South Indian Stars’ Impact
The list also highlighted the rising influence of South Indian actors. Rashmika Mandanna, known as the “National Crush” and a pan-India star, was featured at the 15th position with 58.9 million USD. Popular Telugu star Allu Arjun secured the 24th spot with a valuation of 35.5 million USD.
Women Celebrities’ Growing Power
The rankings showcased how actresses hold a strong share of brand equity. Kareena Kapoor ranked 11th with 79.5 million USD, Kiara Advani 13th with 68 million USD, and Anushka Sharma 17th with 48.4 million USD. Kriti Sanon, Tamannaah Bhatia, and others also appeared in the top 25.This list reinforces the combined dominance of sports and cinema in India, with Virat Kohli’s sustained top ranking reflecting his unmatched global appeal and growing brand value.
